The New Apartment
2 Reviews
A commissioned film for Schweizerischer Werkbund (SWB), Die neue Wohnung was produced for the Basel architectural and interior design exhibition, WOBA, to demonstrate innovative aspects of modern architecture and highlight their differences from the event’s highly conservative approach. Despite its ad campaign roots, Richter's touch is not absent; The surviving version, aimed at a "bourgeois" Swiss public, presents decluttered, functional architecture and decor as superior to the traditional and luxurious "ancient" ways of living.
Storyline
A commissioned film for Schweizerischer Werkbund (SWB), Die neue Wohnung was produced for the Basel architectural and interior design exhibition, WOBA, to demonstrate innovative aspects of modern architecture and highlight their differences from the event’s highly conservative approach. Despite its ad campaign roots, Richter's touch is not absent; The surviving version, aimed at a "bourgeois" Swiss public, presents decluttered, functional architecture and decor as superior to the traditional and luxurious "ancient" ways of living.
Released
1930
Runtime
24min
Director
Status
Released
Language
German
Production
Schweizer Werkbund, Zürich
Genre
