Czech Dream

Storyline

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

• Released

  2004

• Runtime

  1h 30min

• Director

  Vít KlusákFilip Remunda

• Revenue

  $17,393

Genre

CrimeDocumentary

• Status

  Released

• Language

  Czech

• Production

  FAMU, Hypermarket Film, Cinemasound, Studio Mirage, Česká televize